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Julian Kögel

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I'm a media enthusiast seeking inspiring ideas, game-changing ventures, and cool technology. Although the media landscape is converging, my love is the publishing perspective. Get to know me.

Not all of these projects were successful, but I tried to gain some knowledge and experience from each of them. Life is about learning.

"Factors Affecting the Adoption of News Websites among Young Adults", Master Thesis, August 2013

My master thesis explored young people's consumption of and willingness to pay for traditional news websites with both Uses & Gratification and Diffusion of Diffusion of Innovation as theoretical frames. The full document is available on ProQuest. The slides of my oral presentation offer a quick overview.

New York State Business Plan Competition, April 2013

In early 2013, I finished a business plan for a new mobile news aggregator and looked for teammates to help me to advance the project. Finally, after dozens of expert interviews and research in order to refine the concept, my team and I made it to the regional finals of the New York State Business Plan Competition where we lost against far more mature ventures. The work on this project included also the creation of an interactive mock-up, team recruitment, and financial planning.

Startup Weekend Syracuse, December 2012

Digging deeper into entrepreneurial settings, I worked with team "Nam Nam" (Idea: Foursquare for food) of the Startup Weekend Syracuse, an event where anybody can pitch an idea in order to get a team for business model creation, coding, designing, and market research. I was responsible for most of the financial part of the business plan including the development and validation of several revenue streams.

RIT Shark Tank Business Idea Contest, November 2012

Being a popular and competitive contest about the best business ideas, I participated in the "Shark Tank" of the Rochester Institute of Technology. My concept included a mobile application providing a call back function for customers trying to get in contact with customer service - allowing a different form of customer communication. However, my idea did not make it to the finals. When presenting a radical idea, clear communication is the most important success factor.

Decision Making for Product Value Using the Example of Guides, Bachelor Thesis, August 2012

In times of countless ways of configuring media products, my thesis developed a decision-making model with which publishers can maximize the utility of their products. Based on several expert interviews and applying the mathematical AHP and TOPSIS approaches for the first time to the publishing industry, my work revealed great opportunities but also objections within the industry. My work was later published in the program's series for premier theses.

Citation Style Document for the Stuttgart Media University, July 2012

Because I wanted to use the reference management software Zotero to manage my bibliographic data for my thesis but there was no appropriate citation style available, I coded an (unofficial) CSL file for the Stuttgart Media University in accordance with their citation requirements. The style is free and open-source and can be downloaded in the Zotero Style Repository.

Strategy Development Corporate Publishing, December 2011

During my internship with the Bertelsmann AG, I helped advancing "growth platforms" defined by the management board, in particular businesses related to B2B publishing and computing services. This included market research, company assessment, strategy development and reporting to the management board.

Strategy Development Translation Services, February 2012

Also during my internship, I laid out a strategy for a new position in the growing market of translation services. This included gaining a detailed understanding about existing processes and mechanics of the business, extensive market research, and suggestions for an acquisition strategy.

Crowdsourcing Concept for, July 2011

As part of a class on digital business models, I applied the concept of crowdsourcing to the business model of, a provider of instant translation. I discovered the Business Model Canvas as a great tool for crafting, tweaking, and documenting new business approaches.

Community Platforms Concept for DeGruyter Publishing, June 2011

With the goal of higher engagement with certain academic target groups via social media, my team and I developed a concept for DeGruyter Publishing. Our solution segmented customer communication into multiple highly targeted channels leveraging the existing business model.

Mobile Application Concept sold to a big German publishing house, February 2011

For a big German publishing house that was in search for new cross-media publication channels, my team and I developed a unique mobile application. Our concept, which merged geographic content and mobile functionality to an entire new use case, was finally sold to the company.

Eye-Tracking Analysis & Consulting for Men's Health, April 2011

As an undergraduate, I worked as the leading data analyst and presenter for an eye-tracking analysis of the German Men's Health magazine. This included "bringing meaning" to 12,000 lines of Excel data and a presentation in front of their management board providing suggestions for advertising and content placement.

European Business Masters Cup Finals, December 2010

During my bachelor studies at the Stuttgart Media University, I participated as part of an international and interdisciplinary team in the management simulation competition EBMC. After facing various entrepreneurial scenarios (e.g. production planning, budgeting, pricing), we advanced to the finals and eventually achieved the 3rd place.

Editor-in-Chief for Boy Scout Club Magazine, 2005-2008

My very first experience with producing media products was as editor-in-chief for the club magazine "Action" (2,400 copies) of the "Bund der Pfadfinderinnen und Pfadfinder, Landesverband Bayern", the Bavarian section of one of the big Boy Scout Organizations in Germany. The voluntary work included page planning, leading a 5-person team, and negotiations with the printer.



Seeking a position in Strategic Product Development or Business Development in an innovative setting where I can learn and maximize my creative and analytical skills. I like to improve the way we consume online news.



Rochester Institute of Technology

Rochester, NY, United States
Program: Communication and Media Technologies,
Master of Science
August 2012 - August 2013

Stuttgart Media University

Stuttgart, Germany
Program: Mediapublishing, Bachelor of Science (Top 5%)
October 2009 - August 2012

German-American Fulbright Association

August 2012 - August 2013

Stiftung der Deutschen Wirtschaft

(Foundation of German Business)
Since June 2010

Management Assistant for Digital and Print Media

Vocational Training, Verlag C.H. Beck (Top 10%)
Munich, Germany
September 2007 - July 2009

Work Experience

Work Experience

Bertelsmann AG

Gütersloh, Germany
Intern: Corporate Development
September 2011 - August 2012

Stuttgart Media University

Stuttgart, Germany
Research Assistant
September 2011 – February 2012

Verlag C.H. Beck

Munich, Germany
Trainee for Digital and Print Media
September 2007 - July 2009


Technical Skills

Adobe Creative Suite: InDesign, Photoshop, Illustrator, Dreamweaver
Web: HTML, CSS, jQuery
Mockuping: Balsamiq, iRise Studio
Microsoft Office: Outlook, Word, Excel, Powerpoint, Access, Visio
Certified Scrum Product Owner (since July 2013)

Born on January 8, 1988 in Munich, Germany